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About us

With a Scandinavian origin and minimalist approach, Charms Unite India identify trends in jewelry and accessories and apply them to the world of sports. Charms Unite India design, manufacture, and market hand-finished contemporary jewelry made from high-quality materials at affordable prices.

Charms Unite India mainly offers products that does not exist in the sports merchandise industry. We tailor-make club branded jewelry across different sports leagues, so that fans can wear their team logo around the clock, 365 days a year. In a sophisticated and subtle way.

Our premium products are affordable and a great value for money. With Quality, Design and Functions as our guiding principles we create our products from carefully selected materials. We design our products with inspiration from trends in the fashion and accessory industry – all while constantly working to find innovative and functional solutions. Charms Unite India was born out of design, innovation and curiosity, and it’s still our greatest strength. In our minds nothing is ever finished, and everything can always be improved.


We strive to deliver the highest quality in all that we do. That includes everything from the process of making our products to our sustainable thinking. Each product is quality tested before delivery and made from only carefully selected materials, which meet our high quality standards. We also take great responsibility regarding the environment.


Inspired by the latest trends in the fashion and accessory industry, we design our products in Sweden with a Scandinavian minimalist approach. We challenge ourselves every day in product development and pay attention to every small detail, which makes a big difference in the end. But design is not just about how an item looks, it’s also about how it feels and works. Form must harmonize with function – we want to convey that feeling in our products.


Charms Unite India stands for premium products in this market segment, which we of course wish to highlight. Hence, we place the greatest importance on how our products are exhibited. All of our products are delivered in an exclusive box, for the perfect gift.